Yoast Seo
Martech Zone articles tagged yoast seo:
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Content Marketing
Accelerated Mobile Pages are a Must, But Don’t Forget Analytics!
This last month I’ve been working with a client that’s seen a noticeable decline in organic search traffic over the last year. We’ve fixed quite a few issues with the site that could impact rankings; however, I was missing one key factor in reviewing their analytics – Accelerated Mobile Pages (AMP). What is AMP? With responsive websites becoming the norm,…
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Search Marketing
Yoast SEO: Canonical URLs on a Site with Optional SSL
When we moved our site over to Flywheel, we didn’t force everyone into an SSL connection (the https:// url that ensures a secure connection). We’re still undecided on this. We may ensure that form submissions and the e-commerce portion are secure, but not sure about just the average article to read. With that in mind, we realized that our canonical…