RivalIQ: Competitor Social Media and SEO Analytics

RivalIQ is a cross-channel analysis tool that provides competitive analysis on search engines and social media, alerts, keyword and ranking data, and influencer research. RivalIQ provides the following search engine and social media analysis for digital marketers: Twitter Analytics – the Twitter data you need – with engagement data on every Tweet in your landscape. Plus, you’ll get mentions tracking for your entire landscape. Facebook Analytics – track every post – and the competition’s posts,

YouTube Analytics is Here

If you’ve not logged in yet, YouTube has updated its Insights package to a newer, full featured analytics package. Here are some of the latest features in YouTube Analytics: A nice overview page. In-depth reporting that includes engagement stats as measured by likes, dislikes, comments and favorites added or removed. Top videos that are driving the most views and subscriptions. A new audience retention report that shows how far through the videos your viewers are

Track Your YouTube Videos

Many people don’t realize it, but YouTube has some basic analytics for you to track your videos. If you’d like to be able to see who is embedding them and how many plays they’ve gotten, it’s fairly simple utilizing YouTube’s Insight tool. First, login to your YouTube Account and select one of your videos. You’ll notice an Insight button on the right sidebar: Next, select Discovery and you’ll find a menu of options: Select Embedded