YouTube Marketing: Why It’s Still a Must!

We hosted a regional meeting of podcasters at our office to discuss the proliferation of video in podcasting. It was an incredible discussion – from new technology, technological challenges, to real-time social video strategies. In none of the conversations was the question asked, should we be doing video? Rather, it was all about how we can execute video to accompany the podcasting efforts the most efficient way possible. As one podcaster, Chris Spangle, an audio and video

How to Setup Your YouTube Channel and Crush It!

Even if you’re publishing on other video channels like Vimeo or Wistia, it’s still a great practice to publish and optimize your business’ YouTube presence. YouTube continues its lead as the second largest search engine as users research their next purchase or figure out how to do things online. Youtube used to be a video sharing website back in 2006, people used to share their cats and funny home videos. A decade later, making videos