How To Optimize Your Youtube Video and Channel

We’ve continued to work on our optimization guide for our clients. While we audit and provide our clients with what’s wrong and why it’s wrong, it’s imperative that we also provide the guidance on how to correct the issues. When we audit our clients, we’re always surprised at the minimal effort put into to enhance their Youtube presence and the associated information with the videos they upload. Most just upload the video, set the title,

10 Types of YouTube Videos That Will Help Grow Your Small Business

There’s more to YouTube than cat videos and fail compilations. In fact, there’s a lot more. Because if you’re a new business trying to raise brand awareness or boost sales, knowing how to write, film, and promote YouTube videos is an essential 21st-century marketing skill. You don’t need a huge marketing budget to create content that converts views into sales. All it takes is a smartphone and a few tricks of the trade. And you can

How To Easily Check, Monitor, And Fix Broken Links in WordPress

Martech Zone has gone through multiple iterations since launching in 2005. We’ve changed our domain, migrated the site to new hosts, and re-branded multiple times. There are now over 5,000 articles here with almost 10,000 comments on the site. Keeping the site healthy for our visitors and for search engines in that time has been quite the challenge. One of those challenges is monitoring and correcting broken links. Defective links are awful – not just

Google and AMEX Producing Free Videos for Small Business

Own a small business? Google research shows that online video can boost in-store sales by 6%, and boost brand recall by as much as 50%. Google and American Express are teaming up and producing videos for small businesses to promote their small business through the use of video. My Business Story is a free tool for small businesses from Google and American Express. The tool offers a step-by-step guide for small business owners to create