Email marketing is a blood sport. In the last 20 years, the only thing that’s changed with email is that good email senders continue to get punished more and more by email service providers. While ISPs and ESPs could totally coordinate if they wanted to, they simply don’t. The result is that there’s an adversarial relationship between the two. Internet Service Providers (ISPs) block Email Service Providers (ESPs)… and then ESPs are forced to block
If you’re an enterprise company where you have distributed data in multiple systems, a Customer Data Platform (CDP) is almost a necessity. Systems are often designed towards an internal corporate process or automation… not the ability to view activity or data across the customer journey. Before Customer Data Platforms hit the market, the resources necessary to integrate other platforms inhibited a single record of truth where anyone in the organization can see the activity around
If you are selling a Software as a Service (SaaS) product, your revenue depends on leveraging customers’ data and product usage at the contact and account level. Salesmachine empowers sales and success teams with actionable insights and automation to increase Trial conversion and Customer Adoption. Salesmachine Has Two Primary Benefits Boost Trial Conversion – Score qualified leads based on customer fit and product adoption. Salesmachine’s trial qualification allows your sales team to focus on high-qualified
Databox is a dashboarding solution that where you can choose from dozens of pre-built integrations or use their API and SDKs to easily aggregate data from all of your data sources. Their Databox Designer doesn’t require any coding, with drag and drop, customization, and simple data source connections. Databox Features Include: Alerts – Set alerts for progress on key metrics through push, email, or Slack. Templates – Databox already has hundreds of templates ready to
We discussed the many benefits of integrating live chat on your website in one of our marketing podcasts. Be sure to tune in! Live chat is intriguing in that the statistics provide evidence that it can not only help close more business, it can also improve customer satisfaction in the process. Customers want help but, in my opinion, they don’t want to really speak to people. Calling, navigating phone trees, waiting on hold, and then explaining
Lilt has built the first neural human+machine feedback loop for translation. Lilt’s neural machine translation (NMT) system is the first of its kind in the translation technology industry and goes beyond offerings from Google, Amazon, Facebook, Apple, or Microsoft. Businesses wishing to expand their global reach now have a better option to translate their content quickly and accurately. When it comes to translation, businesses have had only two choices: Full-sentence machine translation like Google Translate.
Besides my ulcer, who doesn’t love Starbucks? We’ve written before that sometimes it’s the little things you do that have the most impact. Since you can’t turn around in most communities without seeing a Starbucks, and Starbucks is fairly synonymous with business meetings, it seems only logical that you should have an app integrated with your CRM where you can kick off a $5 Starbucks® eGift Card via email. CoffeeSender is an app that allows
When businesses first ventured into the world of social media, it was used as a platform to market their product and increase sales. In the last few years, however, social media has morphed into the favored medium of the online community — a place to interact with the brands they admire, and more importantly, seek help when they have issues. More consumers than ever are looking to communicate with brands via social media, and your