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Our business is a bit unique in that we’re a specialty agency that works with a select few clients. However, with this publication along with our overall social presence produces a lot of leads. So many leads, in fact, that we often don’t have the time and resources to filter and prequalify each of those leads to identify that leads that are perfect for our business. We know that we’ve missed some great opportunities. As
We’re big fans of visual performance indicators. Currently, we automate monthly executive reports to our clients and, within our office, we have a large screen that displays a real-time dashboard of all our clients’ internet marketing key performance indicators. It’s been a great tool – always letting us know which clients are getting superior results and which ones have an opportunity for improvement. While we currently use Geckoboard, there are a couple of limitations we’re