Whether you’re driving leads to your site, engaging shoppers, or providing customer support… theirs an expectation nowadays that every website have an integrated chat capability. While that sounds simple, there’s a lot of complexity with chat… from manning the chat, putting up with spam, auto-responding, routing… it can be quite a headache. Most chat platforms are quite simple… just a relay between your support team and the visitor to your site. That leaves a huge
Leadfeeder is a web app that increases your sales intelligence by integrating your sales and marketing data, enabling your organization to discover new businesses and monitor existing customers that are coming to your website. The identification is coupled with a rich database of employees where you can find the emails and social profiles of decision-makers within the organization. This is a great tool for B2B businesses because it can identify anonymous visitors that have an
If you’re an inbound sales team, customer support team, or even an agency you recognize quickly how prospect and customer requests can get lost in the tidal wave of emails that each person receives online. There has to be a better means of collecting, assigning, and tracking all open requests to your company. That’s where help desk software comes into play and helps to ensure your team is focused on their responsiveness and customer service.
For the last year, we have tested a variety of solutions for our B2B clients to accurately identify website visitors. People are visiting your site every day – customers, leads, competitors, and even media – but typical analytics doesn’t provide insight into those businesses. Each time someone visits your website, their location can be identified by their IP address. That IP address can be collected by third party solutions, identification appended, and the information forwarded
It’s good to see the messaging world adapting with the different mediums that marketers have to utilize every day. Especially useful in these integrated marketing platforms are the ability to both communicate, measure and record the behaviors of your marketing leads and customers. Martech Zone Readers can get 45% OFF 6 month subscription for Mailigen’s 2500-5000 subscribers plan using our affiliate link included in this post! Mailigen offers email marketing, triggered email marketing, text messaging
The folks at Blogmost.com developed this infographic and named it Little Known Ways to Build High Quality Backlinks in 2014. I’m not sure I like that title… I don’t think companies should focus on building links anymore. Our local search experts at Site Strategics like to say that new strategies require earning links rather than actively building them. More importantly, I believe this infographic combines a ton of tools and distribution sites where you can