ZoomInfo: Keep Your B2B Data Updated

Quite a bit of your B2B data is out of date. Zoominfo reports that 70% of all B2B data will have one or more changes within the year. Employee turnover, promotions, acquisitions, business closings… all of it can drive the quality of your prospecting data down. These data issues can cause problems in both sales and marketing. In sales, if your outbound team is dialing or emailing people that no longer are there, it’s time