I am a marketing geek, so I get excited when a new technology comes along which can help my clients. I spend hours registering for, and testing new services . I think TokBox may be my new favorite tool.
I was introduced to the service by my attorney. ( Yes I have an attorney, and better yet, he is a tech savvy attorney). I sent him an contract to review, and instead of sending me back a long 2 – 3 page document, which I won’t read any way, he sent me this video. In talking with Matt, he admitted he wouldn’t use this tool with every client. Some clients will prefer, or require a written document, but for those who don’t this is a fast, efficient way to communicate.
From a service delivery standpoint, recording the video was faster, then typing or waiting for a secretary to type a response so I got my answer in a format I liked, and Matt could move on to his next client.
TokBox has several features which I really liked:
- It’s free – Yes there are upgrades and advanced features available for a fee, but the base package is quite complete
- I can respond with video, voice, email or phone call all from the same screen
- Voice and video chat features are available at a reasonable price:$9.99/month for small chats. $18.99 for a chat involving more than 200 people. This is a cost effective alternative to webinars
Why am I so excited about this?
- I am a talker, not a writer, so this is really attractive for me as a way of communicating to prospects and clients.
- I am looking forward to including video as part of our existing drip campaigns, where we will alternate, video, audio and traditional email
- The user interface is extremely simple for both the advertiser and their customers. I received a simple email, clicked on the link and the program launched. It required NO expertise and for a number of my clients, no expertise is critical.
What can you do with TokBox? I think the answer depends on your imagination. If you use it I would love to see samples of what you do!