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Talk to Me with TokBox

I am a marketing geek, so I get excited when a new technology comes along which  can help my clients.  I spend hours registering for, and testing new services .  I think TokBox may be my new favorite tool.matt griffith video

I was introduced to the service by my attorney.  ( Yes I have an attorney, and better yet, he is a tech savvy attorney).  I sent him an contract to review, and instead of sending me back a long 2 – 3 page document, which I won’t read any way, he sent me this video.  In talking with Matt,  he admitted he wouldn’t use this tool with every client.  Some clients will prefer, or require a written document, but for those who don’t this is a fast, efficient way to communicate.

From a service delivery standpoint, recording the video was  faster, then typing or waiting for a secretary to type a response so I got my answer in a format I liked, and Matt could move on to his next client.

TokBox has several features which I really liked:

  • It’s free – Yes there are upgrades and advanced features available for a fee, but the base package is quite complete
  • I can respond with video, voice, email or phone call all from the same screen
  • Voice and video chat features are available at a reasonable price:$9.99/month for small chats.  $18.99 for a chat involving more than 200 people. This is a cost effective alternative to webinars

Why am I so excited about this?

  • I am a talker, not a writer, so this is really attractive for me as a way of communicating to prospects and clients.
  • I am looking forward to including video as part of our existing drip campaigns, where we will alternate, video, audio and traditional email
  • The user interface is extremely simple for both the advertiser and their customers.   I received a simple email, clicked on the link and the program launched. It required NO expertise and for a number of my clients, no expertise is critical.

What can you do with TokBox?  I think the answer depends on your imagination.  If you use it I would love to see samples of what you do!

Lorraine Ball

Lorraine Ball twenty years in corporate America, before she came to her senses. Today, you can find her at Roundpeg, a small marketing firm, based in Carmel, Indiana. Along with an extraordinarily talented team (which includes cats Benny & Clyde) she shares what she knows about web design, inbound, social media and email marketing. Committed to contributing to a vibrant entrepreneurial economy in Central Indiana, Lorraine is focused on helping small business owners gain control over their marketing.

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