While marketing strategists have found many successful ways to promote their brands on Facebook and Instagram, there is a powerful app that often gets overlooked: Snapchat. This app has over 26 million active U.S. users with a core audience between ages 13 and 25, but the only way to interact with a user is if they add you.
Clothing retailer, Wet Seal, put their Snapchat account in the hands of a 16 year old beauty fashion/beauty blogger for 2 days and watched their account climb 9,000 followers. Some of the use cases that have been working for brands on Snapchat are announcements, new product sneak peaks, coupons, behind the scenes, targeted videos, and new team member introductions. If you’re seeking to reach a younger audience, get ahead of the curve and add Snapchat to your social marketing campaign. Marketo shows some of the best practices to leverage Snapchat for social marketing, which brands have done it successfully, and the best demographics to target in the infographic below.
How Communications Platforms Drive Customer Engagement
Today's digitally empowered customers create a challenge for organizations to sell, market and service them effectively. Expectations are higher than ever before, and customers openly share both positive and negative experiences with just a few clicks on review websites, app ratings and social media.
You must log in to post a comment.