The Social Marketing Potential of Snapchat

While marketing strategists have found many successful ways to promote their brands on Facebook and Instagram, there is a powerful app that often gets overlooked: Snapchat. This app has over 26 million active U.S. users with a core audience between ages 13 and 25, but the only way to interact with a user is if they add you.

Clothing retailer, Wet Seal, put their Snapchat account in the hands of a 16 year old beauty fashion/beauty blogger for 2 days and watched their account climb 9,000 followers. Some of the use cases that have been working for brands on Snapchat are announcements, new product sneak peaks, coupons, behind the scenes, targeted videos, and new team member introductions. If you’re seeking to reach a younger audience, get ahead of the curve and add Snapchat to your social marketing campaign. Marketo shows some of the best practices to leverage Snapchat for social marketing, which brands have done it successfully, and the best demographics to target in the infographic below.