Monetizing content on a publication like MarTech requires quite a bit of effort. We utilize a number of different methods, including paid advertising through our an ad network, through Google Adsense, through partnerships and sponsorships – and also through affiliate marketing.
What is Affiliate Marketing?
Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate’s own marketing efforts.
How does Affiliate Marketing Work?
The old methodology was to provide a unique sales code or discount code that a customer would have to enter in the check-out process so that the affiliate would be recognized for each sale. However, online affiliate marketing works by providing each affiliate with a unique tracking code that they can utilize in links throughout their site. When the reader clicks that unique link, the customer is automatically tracked throughout their buying process so the affiliate is recognized automatically.
Affiliate marketing is an ideal means of marketing your products because you only pay on conversion… not on clicks or impressions. That means that you only pay someone when you actually get a sale! And you typically don’t pay them until you’re paid first so there’s not a cashflow issue, either.
Managing an affiliate program can be complex, though! Keeping track of accounts, links, sales, and payment can get out of control quickly without an affiliate marketing management system. Tapfiliate is an affordable affiliate marketing management system. And guess what? That’s an affiliate link from their own affiliate system.
Tapfiliate Key Features
- Integrate Tapfiliate using one of their modules, guides or just install manually.
- Setup your affiliate program and commission structure.
- Add banners and text links for your affiliates to use.
- Share your program’s invite url to add affiliates to your program.
- Manage and analyze views, clicks, conversions, CTR, CVR, geo-distribution, etc.
- View and approve affiliate profiles.
Even better, Tapfiliate already has a number of integrations, including Magento, Prestashop, Shopify, WordPress, WooCommerce, Ecwid, Big Commerce, 3dcart, and Hikashop.
This research stems from a survey of 165 marketing, commerce and supply chain executives, and 12 deep-dive interviews with executives who reveal the ways they are rethinking their engagement strategy.