What Are We Missing? Or Who’s Missing Us?

Arrington Scoble KingsRobert Scoble asks, What are the tech bloggers missing? Your business!

The post hit a nerve with me. Robert is absolutely right!

As I read my RSS feeds on a daily basis, I'm tired of the same crap over and over again. Are Microsoft and Yahoo! talking again? Is Steve Jobs still running Apple? As Facebook continues to grow exponentially, will the ad revenue continue to suck? What is each founder of each mega-dot-com doing today? Who will get the story first, TechCrunch, Mashable, Slashdot, VentureBeat or Techmeme?

Blahhh, blahhh, blahhh…


I never read about the businesses I work with daily on those sites. You might think there weren't any other startups in the country if all you did was read the royal blogs. Those of us who aren't descendants of dot-com royalty haven't been sitting on the sidelines our entire careers. We've been working every bit as hard as those on the inner circle to build successful companies. We have successful businesses – but royalty tends not to mix blood with the common folk.

In all honesty, I think those of us outside the royals do a better job of it. We build successful businesses without the headlines, without the venture capital, and without being able to dial up a who's-who list of billionaires to fund our next big idea. We're not trying to impress each other, we're trying to help our neighbors. We call up our friends, roll up our sleeves, and put in nights and weekends to get the work done. We don't measure success in headlines and Foosball tables, we measure it in employment and profit.

I'm not complaining – I'm confident there are thousands of technology startups across the country that are impacting businesses positively but never making the headlines of the royal blogs. I thought the Webtrends re-branding and conference was huge! Ahh… but they weren't in Redmond… they're from Portland. No royalty there!

As a result, I simply stopped paying attention to them and turned my blog inward – to the community and friends that I wish to work with. If I happen to go out of town, I try to write about how that will impact my customers and my readers.

If Arrington and Scoble really want to help reach businesses and report on what impacts them, then they need to get on the road and undig some of these gems that are all over the country. Robert asks which bloggers he should be following… I'd recommend he select one in each major metropolitan area. Adding 50 bloggers to his reading list will open his eyes!

Quit regurgitating news that everyone else is covering and find the next Twitter, the next Facebook or even the next Google. Turn off your answering machine, close your inbox and get on a plane. They're out here! Right here in Indiana we've got the Mira Awards coming up – and the nominees are the top technology companies in the state.

The companies in attendance at the Mira Awards aren't simply successful, they are also helping other Indiana businesses become successful. And as Robert says, that's what matters!


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    Well said. I think we need to write more about our celebs. There are some amazing companies here in the heartland.

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    great post Doug. do you think that your story will get picked up by mashable? lets hope so 🙂

    all joking aside i’ve found the popular rise of mashable and techcrunch in particular to be much more akin to celebrity gossip than a voice into the actual happenings of our industry. stories are more about who’s upset with whom for leaving whoever/whatever mixed with an invite to expand a super-secret alpha or beta than a true dissection of a problem/company/industry niche. there is also a very heavy bent towards b2c companies/products. there is nothing wrong with that, of course, it just so happens that b2b is equally sexy and often time laden with the same exclusive beta invites. the challenge is that the b2b stories aren’t told with the same types of well built narratives as consistently as b2c companies/products. as evangelists and marketers in b2b we can change this. i don’t think our industry has any blue-blood royalty. they were all self-made. with that, a new generation can overthrow and they will be armed with stories that we tell. if we do our jobs well.


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      Yes, yes, yes! We’ll continue to evangelize success stories and how we help our customers’ businesses grow, and the word will continue to get out! I’d like to think that’s been my mission since beginning this blog.

      When all I had was just a handful of readers, my purpose was simply to relay the information I found as well as provide advice in a public forum to save time. My mission continues! I’m simply reaching more now.


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    While I agree with you that Arrington and Scoble, though not alone, need to get out and learn about the loyalists, as opposed to the royalists, I would also suggest they should at random choose one small community in each state to find a blogger from there with value and content worth viewing. What makes only metropolitan areas have value?

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    Scoble will say yes if the schedule permits AND the conference focus is interesting. He’s been to ConvergeSouth twice (in Greensboro NC) simply because we asked him (the first time) and he loved it (so he came back the second time for more banana pudding). NB: if he shows up, plan his ENTIRE day. He wants to go places and meet people and do things (tech and political). Keep him busy and feed him quality sushi.

    ConvergeSouth never paid speakers; however, we always paid plane fare and hotel for out-of-town presenters. Our town (immodestly) sells itself. And give him the biggest room to speak in; he draws quite a crowd 🙂

    Good luck; let us know if you need a Scoble-point!

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      This is great news! We’ve already rallied the troops today and are excited to get Robert into town. We’ll be sure to take care of him and are confident he’ll be impressed with the work we’re doing here in Indy.

      I dropped you a line to follow up!


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