Marketing Infographics, Mobile and Tablet Marketing,

How Technology is Shaping the Future of Marketing

It’s clear that the future of marketing is in mobile applications, and there is tremendous amount of room to grow; currently, only 46% of companies have mobile applications. On top of the mobile communications, Big Data is providing another opportunity for growth, but 71% of CMOs are unprepared for the data explosion.

Mobile is shaping the future of marketing

  • 46% of companies currently have mobile versions of their websites and 30% are planning to follow suit next year
  • 45% of companies are offering a mobile app and 31% will roll out their won within the next 12 months
  • 32% of companies offer mobile messaging campaigns
  • 25% use mobile ads

Social media is shaping the future of marketing

  • 66% of companies manage their own page on a social networking site
  • 59% connect with their customers through micro-blogging sites like Twitter
  • 43% host their own online communities
  • 45% currently purchase social media ads and 23% intends to do the same next year

The infographic from NJIT below highlights the growing usage of mobile technology (56% of adults currently use a cell phone) and how that relates to traffic (20% of web traffic comes from mobile technology) and ultimately marketing strategies.

NJIT-technology-marketing

One comment

  1. 1

    We all know that mobile can be a powerful marketing tool. Mobile provides marketers the opportunity to make more precise, data-driven decisions than ever before and offers a way to connect with consumers on their most personal possession.Given that, it’s time to stop considering mobile, and time to start thinking mobile.Great article Douglas!

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