Sometimes the word disruption has a negative connotation. I don’t believe digital marketing today is being disrupted by any modern technology, I believe it’s being enhanced by it. Marketers who adapt and adopt newer technologies are able to personalize, engage, and connect with their prospects and customers in much more meaningful ways. The batch and blast days are shifting behind us as systems become better at targeting and predicting the behavior of consumers and businesses.
Social proof is critical when buyers are making a purchase decision on your ecommerce site. Visitors want to know that your site is trusted and that other people are buying from you. Too many times, an ecommerce site sits static and the reviews are stale and old… impacting new buyer decisions. One feature that you can add, literally, in a few minutes is a Sales Pop. This is the lower left popup that tells you
If you’re not following Joel Comm, do it. Now. Joel is one of my favorite resources for technology. He’s blunt, honest, and incredibly transparent. There’s not a day that goes by that I’m not checking in to what he’s discovered next… and today was a biggy! Joel let everyone know about a new tool online, remove.bg. The tool utilizes artificial intelligence to analyze images with people and then accurately and finitely remove the background. If