Artificial Intelligence, Chat Bots, Ecommerce and Retail

Rep: A Multi-Channel Helpdesk for Increasing Shopify Customer Lifetime Value

Founded by ex-Googlers with deep experience in messaging, personalization, and machine learning, Rep is a modern helpdesk for Shopify with messaging at its core. It powers thoughtful communication at every step in the customer journey. Whether shoppers are browsing your store, awaiting delivery, in need of help, or looking for your latest recommendation, Rep can make it happen. Centralized Communication – Some customers want to chat on your site, some want to text you from their phone, and some still want to email you. No matter how your shoppers to talk to you, Rep brings

Read More...

Artificial Intelligence, Ecommerce and Retail, , Marketing Automation, Marketing Infographics, Mobile and Tablet Marketing, Mobile Applications

Dynamic Yield: AI-Powered Omnichannel Personalization Technology

Dynamic Yield’s advanced machine learning engine builds actionable customer segments in real time, enabling marketers to increase revenue via personalization, recommendations, automatic optimization and 1:1 messaging. Companies that excel at personalization see increased consumer engagement, top-line revenue, and a higher ROI. But a personalization-centric company doesn’t just happen. It takes buy-in, vendor selection, onboarding, and proper implementation. Some companies are considering personalization for the first time. Some are deploying simple email personalization. Some want to move into sophisticated segmentation strategies. The top companies prioritize personalization as more than a mere tactic, but as key to

Read More...

Artificial Intelligence, Augmented Reality, Internet of Things, Technology

Human Progress and Dell Technology World

If you only paid attention to technology through mainstream media sources, you might think autonomous cars are killing people, robots are taking our jobs, and technology is leading us to doom. As marketers, I think it’s critical that we don’t just pay attention to the next killer app out there, we need to be observing how technology is impacting lives and the behavior of consumers and businesses. The facts about digital transformation are quite the opposite. Let’s start with autonomous vehicles. Humans continue to have fatal car crashes, killing an average of 3,287 Americans every

Read More...

Artificial Intelligence, Marketing Infographics

What’s the Difference Between AI and Machine Learning?

There are a ton of concepts that are being utilized right now – pattern recognition, neurocomputing, deep learning, machine learning, etc. All of these really come under the general concept of artificial intelligence but the terms are sometimes mistakenly swapped. One that stands out is that people often interchange artificial intelligence with machine learning. Machine learning is a subset category of AI, but AI doesn’t always have to incorporate machine learning. Artificial intelligence (AI) and machine learning (ML) are transforming how product teams form development and marketing strategies. Source: LionBridge What is Artificial Intelligence? AI

Read More...

Analytics & Testing, Artificial Intelligence, Marketing & Sales Videos, Marketing Infographics, Marketing Tools, Technology

Accelerated Insights: Predictive Testing for Direct Mail

Before going digital, I worked in the newspaper and direct mail industries. While newspaper’s failed to adopt or adapt in time to maintain their control over advertising budgets, direct mail continues to still drive incredible results. In fact, I’d argue that many direct marketing campaigns with direct mail may get much more attention – breaking through the noise of digital. The fact is that, while I get hundreds of emails and banners hitting me every day, I get very few direct mail pieces… and I view them all. As with most mediums, though, direct mail

Read More...