10 Modern Technologies That Are Enhancing Digital Marketing

Sometimes the word disruption has a negative connotation. I don’t believe digital marketing today is being disrupted by any modern technology, I believe it’s being enhanced by it. Marketers who adapt and adopt newer technologies are able to personalize, engage, and connect with their prospects and customers in much more meaningful ways. The batch and blast days are shifting behind us as systems become better at targeting and predicting the behavior of consumers and businesses.

Humans vs. Chatbots: Who Will Master Customer Care?

Back in 2016 when chatbots became popular everybody said they will replace human agents in customer care departments. After collecting 2.5 years of experience about Messenger chatbots the reality looks a bit different today. The question is not about chatbots replacing humans, but rather how chatbots can work together with humans hand in hand. Chatbot tech was a big promise at the start. Claiming to answer customers’ question in a conversational way, and provide human

Amazon Web Services: How Big Is AWS?

Working with technology companies, I’m amazed at how many are hosting their platforms on Amazon Web Services (AWS). Netflix, Reddit, AOL, and Pinterest are now running on Amazon services. Even GoDaddy is moving a majority of its infrastructure there. Key to the popularity is the combination of the high availability and low cost. Amazon S3, for example, is designed to deliver 99.999999999% availability, serving trillions of objects worldwide. Amazon is notorious for its aggressive pricing