Analytics & Testing, Artificial Intelligence, Augmented Reality, Blockchain, Branding, Chat Bots, , Internet of Things, Marketing Training, Mixed Reality, Mobile and Tablet Marketing, , Technology, Virtual Reality

Google Primer: Learn New Business and Digital Marketing Skills

Business owners and marketers are often overwhelmed when it comes to digital marketing. There’s a mindset that I push folks to adopt as they think about sales and marketing online: It’s always going to change – every platform is going through intense transformation right now – artificial intelligence, machine learning, natural language processing, virtual reality, mixed reality, big data, blockchain, bots, Internet of Things… yeesh. While that sounds terrifying, keep in mind that’s all to our industry’s benefit. Consumer safety and privacy will improve, as will the channels and strategies that we can deploy to

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Chat Bots, , Marketing & Sales Videos, , Technology,

Sprout Social: Create, Preview, and Manage Social Chat Bots

Chat bots are all the rage and for good reason. Automating responses and capturing qualification data will save your sales, social media, and customer service teams a ton of time and energy. Chat bots are every bit as good as the hype that’s been preceding them. Customers may not even be aware that they’re dealing with an intelligent response system – and may be happier in the quick turnaround of helpful, accurate information. Sprout Social has released two bots, one for Twitter direct messages and another for Facebook Messaging. Evernote implemented a Twitter chatbot into

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