Internet of Things, Marketing Infographics, Retail

Will Enterprise IoT Help Jumpstart the Retail Industry?

Lenders are backing off financing an already ailing retail industry. Bloomberg is even predicting the Retail Apocolypse may quickly be upon us. The retail industry is starving for innovation, and the Internet of Things just may provide the boost needed. In fact, 72% of retailers are currently engaged in Enterprise Internet of Things (EIoT) projects. Half of all retailers are already incorporating proximity technology in their marketing. What is EIoT? In today’s enterprises, an increasing number of systems and things are already becoming connected or are naturally graitatingtowards being connected. Each of these things will typically be specialized in a

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Artificial Intelligence, Augmented Reality, Internet of Things, Mixed Reality, Technology, Virtual Reality

Dell EMC World: 10 Terms Transforming Information Technology

Wow, what a couple weeks! If you’ve noticed I haven’t been writing as frequently, it’s because I made one heck of a trip out to Dell EMC World where Mark Schaefer and I had the honor of interviewing the leadership across Dell Technology companies for their Luminaries podcast. To put this conference into perspective, I walked 4.8 miles the first day and averaged 3 miles every day after… and that was with taking constant rests and finding corners to get some work done. I could have walked twice that distance and still missed great content and presentations. While the conference was

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Ecommerce and Retail, Internet of Things, Marketing Infographics, Mobile and Tablet Marketing

How the Internet Revolutionized Offline Retail

If you hadn’t heard, Amazon is opening a large network of pop-up shops in US malls, with 21 stores located in 12 states already open. The power of retail continues to attract consumers. While many consumers are taking advantage of online deals, experiencing a product in person still weighs high with shoppers. In fact The Internet has changed how businesses operate and customer shop forever. From simple things like customers looking for the phone number of a store online to the development of the Internet of Things (IOT) – the retail landscape has changed dramatically. It’s important for retailers to keep up

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Analytics & Testing, Content Marketing, Internet of Things, Marketing Infographics, Mobile and Tablet Marketing, , Technology

10 Trends to Watch in Digital Marketing for 2016

We’ve got a great marketing podcast coming up where we discuss the incredible changes that are occurring just within the content marketing realm of digital marketing. But digital marketing continues to go through incredible transformations as well. This infographic from Cube points out the latest that marketers should be observing in 2016. Here are 10 Trends in Digital Marketing Return on Investment – the infographic speaks to getting beyond vanity metrics like traffic and shares, but I believe the trend to watch is improved attribution within analytics toolsets. Think Global Instead of Local – multilanguage, real-time translation, and internationalization are all

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Ecommerce and Retail, , Instagram Marketing, Internet of Things, Snapchat Marketing, , Technology

Trends on Facebook Marketers Should Be Aware Of

This past month, Facebook released yet another update affecting the News Feed, which allows users much more control over the people and content that they wish to see first. Pagemodo has comprised a list of 10 trends from research conducted throughout this year on Facebook. I’ve added some commentary on why you should be aware of it with your social media marketing efforts. Facebook Video Domination – While video is skyrocketing on Facebook, be aware of the fine print. Facebook counts a view as watching 5 seconds of an auto-play video with or without sound. YouTube has a much more

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