Amazon Web Services: How Big Is AWS?

Working with technology companies, I’m amazed at how many are hosting their platforms on Amazon Web Services (AWS). Netflix, Reddit, AOL, and Pinterest are now running on Amazon services. Even GoDaddy is moving a majority of its infrastructure there. Key to the popularity is the combination of the high availability and low cost. Amazon S3, for example, is designed to deliver 99.999999999% availability, serving trillions of objects worldwide. Amazon is notorious for its aggressive pricing

Human Progress and Dell Technology World

If you only paid attention to technology through mainstream media sources, you might think autonomous cars are killing people, robots are taking our jobs, and technology is leading us to doom. As marketers, I think it’s critical that we don’t just pay attention to the next killer app out there, we need to be observing how technology is impacting lives and the behavior of consumers and businesses. The facts about digital transformation are quite the

The Amazing Marketing Opportunity Coming With IoT

A week or so ago I was asked to speak at a regional event on the Internet of Things. As co-host of the Dell Luminaries podcast, I’ve had a ton of exposure to Edge computing and the technological innovation that’s already taking shape. However, if you do a search for marketing opportunities with respect to IoT, there’s honestly not a lot of discussion online. In fact, I’m disappointed since IoT will transform the relationship between