Artificial Intelligence, Augmented Reality, Internet of Things, Technology

Human Progress and Dell Technology World

If you only paid attention to technology through mainstream media sources, you might think autonomous cars are killing people, robots are taking our jobs, and technology is leading us to doom. As marketers, I think it’s critical that we don’t just pay attention to the next killer app out there, we need to be observing how technology is impacting lives and the behavior of consumers and businesses. The facts about digital transformation are quite the opposite. Let’s start with autonomous vehicles. Humans continue to have fatal car crashes, killing an average of 3,287 Americans every

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Internet of Things, Marketing & Sales Videos, MarTech Clips

The Amazing Marketing Opportunity Coming With IoT

A week or so ago I was asked to speak at a regional event on the Internet of Things. As co-host of the Dell Luminaries podcast, I’ve had a ton of exposure to Edge computing and the technological innovation that’s already taking shape. However, if you do a search for marketing opportunities with respect to IoT, there’s honestly not a lot of discussion online. In fact, I’m disappointed since IoT will transform the relationship between the customer and the business. Why is IoT Transformative? There are several innovations that are coming to reality that will

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Internet of Things, Marketing Books

Your Competitors Are Working On The IoT Strategy That Will Bury You

The number of Internet-connected devices in my home and office continues to grow every single month. All of the items we have right now have a fairly obvious purpose – like light controls, voice commands, and programmable thermostats. However, the continued miniaturization of technology and their connectedness is bringing around a business disruption as we’ve never seen before. Recently, I was sent a copy of Internet of Things: Digitize or Die: Transform your organization. Embrace the digital evolution. Rise above the competition, a book by Nicolas Windpassinger. Nicolas is the Global Vice President of Schneider Electric’s EcoXpert™

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Analytics & Testing, Artificial Intelligence, Augmented Reality, Blockchain, Branding, Chat Bots, , Internet of Things, Marketing Training, Mixed Reality, Mobile and Tablet Marketing, , Technology, Virtual Reality

Google Primer: Learn New Business and Digital Marketing Skills

Business owners and marketers are often overwhelmed when it comes to digital marketing. There’s a mindset that I push folks to adopt as they think about sales and marketing online: It’s always going to change – every platform is going through intense transformation right now – artificial intelligence, machine learning, natural language processing, virtual reality, mixed reality, big data, blockchain, bots, Internet of Things… yeesh. While that sounds terrifying, keep in mind that’s all to our industry’s benefit. Consumer safety and privacy will improve, as will the channels and strategies that we can deploy to

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Internet of Things, Marketing Infographics, Retail

Will Enterprise IoT Help Jumpstart the Retail Industry?

Lenders are backing off financing an already ailing retail industry. Bloomberg is even predicting the Retail Apocolypse may quickly be upon us. The retail industry is starving for innovation, and the Internet of Things just may provide the boost needed. In fact, 72% of retailers are currently engaged in Enterprise Internet of Things (EIoT) projects. Half of all retailers are already incorporating proximity technology in their marketing. What is EIoT? In today’s enterprises, an increasing number of systems and things are already becoming connected or are naturally graitatingtowards being connected. Each of these things will

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