Managing Risk

There were folks across the country that breathed a sigh of relief in seeing the Shuttle Discovery successfully launch. There are those that believe that the billions of dollars spent on the space program is just a huge waste of money. I couldn’t disagree more. As with this latest launch, setting goals that are virtually impossible to attain are what drives us to innovation and progress. The space program is one of those programs that

Open = Growth

Earlier this year, I worked with a national NFL Team to evaluate their database and email marketing tools. It was a comprehensive evaluation of multiple toolsets at their disposal. The areas I focused attention on were: Ability to integrate outside solutions Ability to automate processes Ease of use Responsiveness of the company through account management and support The first two of these were benefits for the future. I wanted to make sure that the organization