Emerging sales and marketing technologies discussed on Martech Zone, including artificial intelligence, bots, natural language processing, machine learning, virtual reality, etc.
Reading Time: < 1minute Ignore Last Cookie This is the best fortune cookie message I’ve ever seen. Read after enjoying some Thai Chicken at Panda Express on Friday.
Reading Time: 2minutes This last weekend, I had a fantastic business/personal trip up to Victoria and Vancouver, British Columbia. I graduated from High School in Vancouver 20 years ago and have only been back twice. It’s an incredible city – clean, beautiful, modern and healthy. I spent some time with my best friend from High School and we even got 9 holes of golf in. It was a spectacular weekend! (And the business went well, too!) I noticed
Reading Time: < 1minute I’ve been wanting to follow up my Open = Growth post for a while. Described in that post is the likelihood of success when folks concentrate on how their solutions can be integrated with other solutions. There’s a flip side to this, and that’s for companies to limit the functionality of their solutions to the core of how they are used. Adding a plethora of products, services, and features can be dangerous. Programmers call it
Reading Time: < 1minute There were folks across the country that breathed a sigh of relief in seeing the Shuttle Discovery successfully launch. There are those that believe that the billions of dollars spent on the space program is just a huge waste of money. I couldn’t disagree more. As with this latest launch, setting goals that are virtually impossible to attain are what drives us to innovation and progress. The space program is one of those programs that
Reading Time: 2minutes Earlier this year, I worked with a national NFL Team to evaluate their database and email marketing tools. It was a comprehensive evaluation of multiple toolsets at their disposal. The areas I focused attention on were: Ability to integrate outside solutions Ability to automate processes Ease of use Responsiveness of the company through account management and support The first two of these were benefits for the future. I wanted to make sure that the organization
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