15 Questions You Should Ask About Their API Before Selecting A Platform

Reading Time: 3 minutes A good friend and mentor wrote posed a question to me and I’d like to use my responses for this post. His questions were a little more focused on one industry (Email), so I’ve generalized my responses to all APIs. He asked what questions a company should ask a vendor about their API before making a selection. Why Do You Need APIs? An application programming interface (API) is the interface that a computer system, library,

How Will Deepfake Technology Impact Marketing?

Reading Time: 3 minutes If you haven’t tried it yet, perhaps the mobile app I’ve been having the most fun with this year is Reface. The mobile application allows you to take your face and replace the face of anyone in another photo or video within their database. Why Is It Called Deepfake? Deepfake is a combination of the terms Deep Learning and Fake. Deepfakes leverage machine learning and artificial intelligence to manipulate or generate visual and audio content with

AudioMob: Ring In The New Year’s Sales With Audio Ads

Reading Time: 4 minutes Audio ads provide an effective, highly targeted, and brand safe way for brands to cut through the noise and boost their sales in the New Year. The rise of audio advertising is relatively new in the industry outside of radio but is already creating a huge buzz. Amongst the clamour, audio ads in mobile games are carving out their own platform; disrupting the industry and growing rapidly, brands are seeing a higher calibre of ad

4 Ways Machine Learning Is Enhancing Social Media Marketing

Reading Time: 5 minutes With more people being involved in online social networking every day, social media have become an indispensable part of marketing strategies for businesses of all kinds. There were 4.388 billion internet users worldwide in 2019, and 79% of them were active social users. Global State of Digital Report When used strategically, social media marketing can contribute to a company’s revenue, engagement, and awareness, but simply being on social media does not mean making use of

5 Reasons for B2B Marketers to Incorporate Bots In Their Digital Marketing Strategy

Reading Time: 6 minutes The internet conveniently describes bots to be software applications that run automated tasks for companies over the internet.  Bots have been around for quite some time now, and have evolved from what they first used to be. Bots are now tasked with carrying out a wide array of tasks for a diverse list of industries. Regardless of whether we are aware of the change or not, bots are an integral part of the marketing mix currently.  Bots