My week is full of podcast recordings and conference calls. It seems the more often than not, these calls have a few folks on there that are incapable of finding a quiet spot. It honestly drives me crazy. Enter Krisp, a platform that reduces background noise. Krisp adds an additional layer between your physical microphone/speaker and conferencing apps, which doesn’t let any noise pass through. Based on 20,000 different noises, 50,000 speakers, and 2,500 hours
COVID-19 has fundamentally changed the world of marketing. Amidst social distancing restrictions, the seasonal norms of consumer behavior were reconstructed in an instant. As a result, over two-thirds of brands reported reductions in revenue. Yet, even during the disruptions to the norm, the average American was still exposed to as many as 10,000 advertisements per day, while many brands evolved their offering around the new normal and looked to maintain Share of Voice equal to
Customers are the lifeblood of every business. Yet, only a few companies can keep up with their evolving demands, leaving a huge window of opportunity for firms that are ready to invest in customer experience and improve their market share. Unsurprisingly, CX management has emerged as a top priority for business leaders who are putting away an increasing amount of resources to ace it. However, without the right technology, it isn’t possible to achieve the
The Coronavirus pandemic has come with its set of challenges and learnings from a societal, personal, and business perspective. It’s been challenging to keep new business growth due to economic uncertainty and frozen sales opportunities. And now that Forrester expects a possible 28% drop in marketing spend over the next two years, some of the 8,000+ martech companies may be (inefficiently) scrambling to overexert themselves in preparation. However, what I believe will keep martech businesses growing
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It’s no secret that marketing trends emerge with changes and innovations in technology. If you want your business to stand out, bring in new customers and increase visibility online, you’ll need to be proactive about tech changes. Think of tech trends in two ways (and your mindset will make the difference between successful campaigns and crickets in your analytics): Either take steps to learn the trends and apply them, or get left behind. In this