Analytics & TestingMarketing & Sales VideosSocial Media & Influencer Marketing

Tellagence: Social Marketing Intelligence

Marketers tend to treat social media as they would other traditional media. Find where the most eyeballs are and chase them. The difference is huge, though. Within social networks, there are three activities:

  • Observation – an audience that simply follows and captures the information for their own personal use.
  • Interaction – a community that responds and provides feedback to the information that’s distributed.
  • Promotion – people within the audience or community who share the information with their audience and/or community.

For companies interacting in social media, these activities are difficult – if not impossible – to analyze and predict. There’s a plethora of social media analytics platforms out on the market, but most of them are unidimensional… providing metrics limited to reach and sharing.

There is currently a clear and evident need for marketers to understand and leverage the possible impacts of social marketing. Tellagence answers that need. We created the science that predicts behavior in contextual online networks. Tellagence helps you reach your social marketing potential by maximizing your Twitter reach.

Tellagence doesn’t necessarily propose a solution to the problems I document here, but they do hope to provide more predictive intelligence to the overall social marketing spectrum, starting with Twitter.

From Tellagence’s Frequently Asked Questions

Tellagence is a social prediction technology, which successfully unlocks the complexities of online relationships to know who will be motivated to pass on your brand’s messages. Tellagence’s first product, Tellagence for Twitter, is built on algorithms that monitor and understand the dynamics of relationships within networks. This groundbreaking technology accounts for context, understands changes in behavior and most distinctly, uses science built to understand online human communication unlike any other network analysis solution.

How is Tellagence different? While many companies focus on more generic elements for social media monitoring and engagement – such as targeting individuals with high follower numbers or celebrity status – Tellagence’s science identifies and develops deep, common-interest-driven relationships to give brands more meaningful and exponential reach.

Tellagence marries human behavioral science with high-computative predictive modeling to consider the affects of elements such as decision making, increase or decrease in strength of relationships, and network roles. The company’s first product, Tellagence for Twitter, captures the context of conversations and makes predictions by considering the ever-changing dynamics happening within a network.

Douglas Karr

Douglas Karr is the founder of the Martech Zone and a recognized expert on digital transformation. Douglas has helped start several successful MarTech startups, has assisted in the due diligence of over $5 bil in Martech acquisitions and investments, and continues to launch his own platforms and services. He's a co-founder of Highbridge, a digital transformation consulting firm. Douglas is also a published author of a Dummie's guide and a business leadership book.

Related Articles


  1. It is essential that most small businesses have a Facebook page to
    build their brand, communicate with customers and fans, and to maintain
    positive PR. Without a Facebook presence, a business can be left behind their
    competitors, particularly those who have chosen to fully embrace social media.

What do you think?

This site uses Akismet to reduce spam. Learn how your comment data is processed.


Adblock Detected

Martech Zone is able to provide you this content at no cost because we monetize our site through ad revenue, affiliate links, and sponsorships. We would appreciate if you would remove your ad blocker as you view our site.