From a find by Geeks are Sexy on ZDNet. This is absolutely ridiculous for the home user who upgrades their PC often:
Per ZDNet: The short version is that you may “reassign the license to another device one time” or “make a one time transfer of the software, and this agreement, directly to a third party.”
You can read the license here
It makes me wonder whether or not there are some Linux users at Microsoft, secretly pushing plots like this so the monster devours itself.
Douglas Karr is the founder of the Martech Zone and recognized expert on digital transformation. Doug is a Keynote and Marketing Public Speaker. He's the VP and cofounder of Highbridge, a firm specializing in assisting enterprise companies to digitally transform and maximize their technology investment utilizing Salesforce technologies. He's developed digital marketing and product strategies for Dell Technologies, GoDaddy, Salesforce, Webtrends, and SmartFOCUS. Douglas is also the author of Corporate Blogging for Dummies and co-author of The Better Business Book.
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This is sad.
The only part that surprises me is the clause allowing transfer of a license to someone else. This didn’t used to be permitted under the license, did it?