The 4 Advantages of Micro-Influencers

As influencer marketing matures and evolves, brands are now more aware than ever about the advantages of amplifying messages among smaller hyper-targeted audiences. We’ve shared a comparison of (macro / mega ) influencers versus micro-influencers previously:

Micro-influencers offer the perfect combination of proximity, credibility, engagement, and affordability and unlike what happens with macro-influencers and celebrities, the content that they produce resonates with their audience because they are relatable.

The infographic, created by our client, influencer marketing platform, highlights the four key advantages of working with the so-called ‘long-tail’ of influencer marketing:

Here’s the full infographic:

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