Whether you like it or not, every business has a revolving door of customers coming and going. We can all do things that increase retention and alleviate the additional costs and efforts associated with finding new customers, but old customers will still leave for reasons outside of our control.
Organic Search still matters. Utilizing effective content strategies and optimizing your platform and content can drive new traffic. In fact, 80% of people ignore paid ads and instead focus on organic results and 75% of people never scroll past the first page of search results.
Authority Sculpting – Create and promote content that gets backlinks from authority sites, your content and website will receive higher search engine rankings and acquire visitors from relevant sites that are linking to you. Authority sculpting can increase organic search by 250% to your desired page.
Influencer Marketing – Engage influencers who already have the audience you want, then leverage that audience to build your own, you can acquire new customers at lightning speed. On average, influencer marketing sees a 6-to-1 return on investment.
2-Sided Referrals – For most businesses, 65% of new business come from customer referrals. A 2-sided referral is where both the referrer their friend get rewarded for participating. People are 4X more likely to buy when referred by a friend.
Sales-Focused Content – 61% of people say they are more likely to buy from a brand that delivers content. When you create infographics, whitepapers, and videos that drive the visitor to a call-to-action, you’ll increase sales.
Email Marketing – Every $1 spent on email has an average return of $44 Automating your lead nurturing process with targeted emails to bolster your acquisition results. Marketing automation can increase revenue by 10% in just 6-9 months
Analytics – 50% of businesses find it difficult to attribute marketing directly to revenue results. Identify your top converting channels using analytics. Not enough businesses emphasize the importance of measuring marketing ROI.
Brilliantly explained 7 best marketing strategies for fast customer acquisition, this will surely help my business to grow effectively. Thanks for the share.
In this Martech Zone Interview, we speak to Kate Bradley-Chernis, the CEO at Lately (https://www.lately.ai). Kate has worked with the largest brands in the world to develop content strategies that drive engagement and results. We discuss how artificial intelligence is helping to drive organizations' content marketing results. Lately is a social media AI content management…
In this Martech Zone Interview, we speak to Mark Schaefer. Mark is a great friend, mentor, prolific author, speaker, podcaster, and consultant in the marketing industry. We discuss his newest book, Cumulative Advantage, which goes beyond marketing and speaks directly to the factors that influence success in business and life. We live in a world…
In this Martech Zone Interview, we speak to co-founder and CEO of Casted, Lindsay Tjepkema. Lindsay has two decades in marketing, is a veteran podcaster, and had a vision to build a platform to amplify and measure her B2B marketing efforts... so she founded Casted! In this episode, Lindsay helps listeners understand: * Why video…
For almost a decade, Marcus Sheridan has been teaching the principles his book to audiences around the globe. But before it was a book, the River Pools story (which was the foundation) was featured in multiple books, publications, and conferences for its incredibly unique approach to Inbound and Content Marketing. In this Martech Zone Interview,…
In this Martech Zone Interview, we speak to Pouyan Salehi, a serial entrepreneur and has dedicated the last decade to improving and automating the sales process for B2B enterprise sales reps and revenue teams. We discuss the technology trends that have shaped B2B sales and explore the insights, skills and technologies that will drive sales…
In this Martech Zone Interview, we speak to Michelle Elster, the President of Rabin Research Company. Michelle is an expert in both quantitative and qualitative research methodologies with extensive experience internationally in marketing, new product development, and strategic communications. In this conversation, we discuss: * Why do companies invest in market research? * How can…
In this Martech Zone Interview, we speak to Guy Bauer, founder and creative director, and Hope Morley, chief operating officer of Umault, a creative video marketing agency. We discuss Umault's success at developing videos for businesses that thrive in an industry rife with mediocre corporate videos. Umault have an impressive portfolio of wins with clients…
In this Martech Zone Interview, we speak to Jason Falls, author of Winfluence: Reframing Influencer Marketing To Ignite Your Brand (https://amzn.to/3sgnYcq). Jason speaks to the origins of influencer marketing through to today's best practices that are providing some superior results for the brands that are deploying great influencer marketing strategies. Aside from catching up and…
In this Martech Zone Interview, we speak to John Vuong of Local SEO Search, a full-service organic search, content, and social media agency for local businesses. John works with clients internationally and his success is unique among Local SEO consultants: John has a degree in finance and was an early digital adopter, working in traditional…
In this Martech Zone Interview, we speak to Jake Sorofman, President of MetaCX, the pioneer in a new outcomes-based approach for managing the customer lifecycle. MetaCX helps SaaS and digital product companies transform how they sell, deliver, renew and expand with one connected digital experience that includes the customer at every stage. Buyers at SaaS…
Brilliantly explained 7 best marketing strategies for fast customer acquisition, this will surely help my business to grow effectively. Thanks for the share.