My blog has garnered quite a bit of attention in recent months and folks have been overly kind in their comments. The fact that people take the time to pay me a compliment or thank me is awesome. It really drives me to try to put more effort into every single post. I've had some great comments since starting the blog, but I have to share this letter with you. It absolutely made my day! It's also a testament to how much impact a blog can have. Before this note, I never even knew that Mitch was a reader… check out his note:
I'm a long-time reader and subscriber of your blog. I wanted to shoot an e-mail over to you to let you know what I'm up to.
Myself and a friend, both undergrad students at McGill University in Montreal, Canada, have just launched a new online customer support company. We used lots of the teachings from your blog in developing this new company of ours.
Our company is called ClixConnect and offers an extremely innovative service for providing online customer support. What we do is basically offer outsourced live-chat service for peoples' websites (using the little live-chat buttons you see on websites). Website owners can respond to chat inquiries when they're are available, and when they're not available, someone from our call center will respond to inquiries on their behalf, 24/7/365.
That's half the innovation. The hugely innovative component of ClixConnect is that we also have a new technology in our software which enables automated chat recommendations for customers, based upon the product they are viewing. So say someone is looking at a red t-shirt on a website, an automated chat window can appear recommending a blue pair of pants to them.
We spent about 6 months planning this, and worked with people in Canada, the US, Romania and Pakistan to launch it.
I just wanted to let you know that the insights on Martech Zone have really helped us get to where we are today, and we sincerely appreciate it.
Thanks again Douglas!
McGill University BCom 2008
I'm truly flattered! What an amazing letter. I can't tell you how much reading that note meant to me. Best of luck with Clixconnect, Mitch! I'm going to check out your application and will continue to strive to bring you content that helps!