Content Marketing

100 Years Later: The Kingdom of the Subscriber

This is an advertisement from May 1916 edition of Popular Mechanics from AT&T speaking to potential telephone subscribers.

I often wonder how difficult it was to overcome the fear and trepidation such technology must have caused at the time. I also wonder how it compares to social media adoption and the Internet today.

History almost always repeats itself.

Kingdom of the SubscriberTelephones, like the Internet, significantly changed lives. In 1926, the Knights of Columbus Adult Education Committee even posed the question, “Do modern inventions help or mar character and health?

With this advertisement, AT&T was easing the public’s fear of the technology and instead, educating the public on how technology empowered them.

It seems that this ad could easily be republished today, with the Internet queued in:

In the development of the Internet, the user is the dominant factor. Their ever-growing requirements inspire invention, lead to endless scientific research, and make necessary vast improvements and extensions.

Neither brands nor money are spared to build up the Internet, to amplify the user’s power to the limit. In the Internet you have the most complete mechanism in the world for communication. It is animated by the broadest spirit of service, and you dominate and control it in the double capacity of the user and the data provider. The Internet cannot think or talk for you, but carries your thought where you will. It is yours to use.

Without the co-operation of the user, all that has been done to perfect the system is useless and proper service cannot be given. For example, even though tens of billions were spent to build the Internet, it is silent if the person at the other end fails to use it.

The Internet is essentially democratic; it carries the voice of the child and the grown-up with equal speed and directness. And because each user is a dominant factor in the Internet, the Internet is the most democratic that could be provided for the world.

It is not only the implement of the individual, but it fulfills the needs of all the people.

A century later, and we still live in the Kingdom of the Subscriber!

Appreciate this content?

Sign up for our weekly newsletter, which delivers our latest posts every Monday morning.

We don’t spam! Read our privacy policy for more info.

Douglas Karr

Douglas Karr is a fractional Chief Marketing Officer specializing in SaaS and AI companies, where he helps scale marketing operations, drive demand generation, and implement AI-powered strategies. He is the founder and publisher of Martech Zone, a leading publication in marketing technology, and a trusted advisor to startups and enterprises alike. With a track record spanning more than $5 billion in MarTech acquisitions and investments, Douglas has led go-to-market strategy, brand positioning, and digital transformation initiatives for companies ranging from early-stage startups to global tech leaders like Dell, GoDaddy, Salesforce, Oracle, and Adobe. A published author of Corporate Blogging for Dummies and contributor to The Better Business Book, Douglas is also a recognized speaker, curriculum developer, and Forbes contributor. A U.S. Navy veteran, he combines strategic leadership with hands-on execution to help organizations achieve measurable growth.

Related Articles

Back to top button
Close

Adblock Detected

We rely on ads and sponsorships to keep Martech Zone free. Please consider disabling your ad blocker—or support us with an affordable, ad-free annual membership ($10 US):

Sign Up For An Annual Membership