Analytics & Testing, Content Marketing, , Mobile and Tablet Marketing, , Technology

The Real Estate Marketing Platform

We’ve spoken before about Agent Sauce, a real estate marketing platform. Agent Sauce has just rolled out version 2 of their product and it’s quite stunning. CEO Adam Small (a friend, colleague and MarTech author) describes Agent Sauce and the goals of their real estate marketing platform in this new Marketing Tech video:

Key to the real estate industry is that Real Estate agents don’t often have a marketing team, nor do they have the time and energy to focus on their marketing efforts. That meant that Adam’s team had to build a platform that was simple to use. What he’s come up with is quite a system – merging text messaging, email marketing (they push their own email and have great deliverability), mobile tours, social integration… and automation. On the back-end, Adam automatically populates his realtors’ information utilizing MLS data… this is a huge time-saver.

The platform has a central dashboard that provides the latest stats and prospects for the real estate agent:

There’s a robust interface for contact management and activity, email reporting, property management, messaging and the system automatically publishes the properties within the Real Estate Agent’s Facebook Page.

Client reaction to the new release has been fantastic:

Agent Sauce has been the best thing I have spent my advertising money on since I got into the business 8 years ago. I have many marketing avenues through a touch of a button for my listings as far as social media, posting virtual tours on Realtor.com and emailing flyers out to all of my contacts concerning my listings. It’s very user friendly and effective. I am continuing to be contacted more and more by drive by customers wanting more information on my properties and it captures their contact information. I just love this marketing venue!

Keri Schuster, REALTOR©
F.C. Tucker’s President’s Club, Executive Club

Click on each of the images to zoom.

Aside from being easy to use, there’s another advantage to utilizing the centralized platform…. price. Real Estate Agents used to have to manage multiple accounts for their text messaging, mobile tours, email marketing, toll free call capture and video. Agent Sauce provides all of the tools necessary for a great price… in fact, below what some of these services cost independently.

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