Search Engine Optimization (SEO) has changed over the years but many professionals haven't kept up. I still attend events where speakers talk about outdated techniques and provide business owners with wrong information.
We don't just spout off on SEO, we have been leaders in this industry for many years. We've also achieved incredible ranking for our clients… resulting in more leads while lowering acquisition costs.
When you discuss an SEO strategy, be sure that your search marketing agency is speaking to each of the three pillars of search engine optimization and ranking. In the following SEO presentation, you'll see notes on each of the slides that are coordinated with the icon representing the pillar. There's a lot of work involved!
SEO isn't just keyword analysis and making pages look good for a search engine. SEO requires research on the domain itself to understand how difficult it will be to get ranked. It also should include a comprehensive strategy for how to effectively promote your content. On-site optimization may get you found… but off-site promotion will win you the #1 spot. This is an element of SEO that many of the pros don't discuss with their clients because they don't have an effective strategy to incorporate off-site promotion.