I’ve been getting back into some healthy eating and saw an ad for Thrive Market. It’s a really amazing specialty shop online where users can filter their site based on virtually any specialty from grass-fed, to dye free, paleo, vegan and dozens of other options. I digress… but be sure to check it out and use my link above so I get free stuff.
After finding some healthy snacks, I added a few to my shopping cart. I clicked the basket to see how many items I had in there and was blown away by what I saw next.
Notice the very bottom of the cart? As I began to float my mouse over the Check Out button, directly beneath it states:
Add $2 to your cart and get free shipping!
They got me. I return to shopping and add another item in my cart. The cart is updated and now states:
Your order qualifies for FREE shipping!
Boom. But those sneaky shopping cart optimization pros aren’t done yet… they also continue to add another offer above the check out button. I didn’t bite on that one… but only because a chocolate almond bar is most likely not on my list of allowed food.
In case you were wondering, the Primal beef jerky was great. The Kale Crunch? Not so much.