Content Marketing

Thrive with a Retail Marketing Management System

Running a small retail establishment is a difficult task, one that requires a business owner to be part marketer and part salesperson in addition to running their business. I recently received a note from Elliot Yeo from Thrive, a software application built to assist small retailers with running and improving their business.

Once the system has details about your sales and marketing, it provides intelligent recommendations:
screenshot reco list

As well, the system has a detailed advertising management system to provide you with feedback on your marketing efforts.
screenshot ad man

The strength of Thrive is that it provides incredible information on activity within your business. I’d love to see the system also monitor local search results, social monitoring and a means to integrate mobile and email marketing within the business. So much of small retailer activity is generated through repeat business and upsell opportunities – putting out an email or a text message to your patrons can drive immediate dollars to your bottom line!

Here’s a short video describing Thrive:

In reviewing the site, I’m sure the team has its hands full on POS integration – so perhaps the off-site monitoring will come down the road!

Douglas Karr

Douglas Karr is the founder of the Martech Zone and a recognized expert on digital transformation. Douglas has helped start several successful MarTech startups, has assisted in the due diligence of over $5 bil in Martech acquisitions and investments, and continues to launch his own platforms and services. He's a co-founder of Highbridge, a digital transformation consulting firm. Douglas is also a published author of a Dummie's guide and a business leadership book.

Related Articles

What do you think?

This site uses Akismet to reduce spam. Learn how your comment data is processed.


Adblock Detected

Martech Zone is able to provide you this content at no cost because we monetize our site through ad revenue, affiliate links, and sponsorships. We would appreciate if you would remove your ad blocker as you view our site.