Mobile Marketing, Messaging, and Apps

Thunderbird Arrives! Some features are killer, others should be killed!

ThunderbirdLast night I loaded up Mozilla Thunderbird to test it out. Thunderbird is Firefox’s cousin… the Email Client. Once I downloaded a theme or two and changed all my preferences, I’ve got it running quite nicely. It’s a pretty nice email client, with the additional features of Gmail integration and tagging.

Tagging is the ability to drop some keywords that you make up and assign them to any object, in this case an email. This allows you to easily search and find items by the tag you assigned. Nice feature… tagging is something we’re seeing a lot of these days on the Internet (I love using Del.icio.us tagging of URLs).

There is one feature I found in Thunderbird that absolutely drove me crazy, though… mapping fields when importing my Address Book. The interface is useless and frustrating to no end.

Thunderbird Import Address Book

To map a field, you select the field from your file and move it up or down to align it with the field in Thunderbird. The only problem is when you move your field up or down, it relocates the field that was originally there the opposite direction. At times, it also duplicated the fields in my view. I’m not sure who thought up this scheme but it’s ridiculous. They should have simply had combination boxes with the Thunderbird fields in them. As you select each field from your source file, you should simply be able to select the Thunderbird field to map it to.

Thunderbird, please KILL this terrible interface. I eventually gave up on importing all my fields and just imported name and email address. If a database marketer with enterprise database experience can’t map fields, I’m guessing very few other people are finding this easy to use. If you want folks to adopt your email client, you should make sure they can easily move their address books from one client to another. This was impossible.

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Douglas Karr

Douglas Karr is a fractional Chief Marketing Officer specializing in SaaS and AI companies, where he helps scale marketing operations, drive demand generation, and implement AI-powered strategies. He is the founder and publisher of Martech Zone, a leading publication in marketing technology, and a trusted advisor to startups and enterprises alike. With a track record spanning more than $5 billion in MarTech acquisitions and investments, Douglas has led go-to-market strategy, brand positioning, and digital transformation initiatives for companies ranging from early-stage startups to global tech leaders like Dell, GoDaddy, Salesforce, Oracle, and Adobe. A published author of Corporate Blogging for Dummies and contributor to The Better Business Book, Douglas is also a recognized speaker, curriculum developer, and Forbes contributor. A U.S. Navy veteran, he combines strategic leadership with hands-on execution to help organizations achieve measurable growth.
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