Global media spend is increasing at a rate of 5.1%, expected to reach $2.1 trillion in 2019, according to McKinsey. Digital ad spend poised to overtake TV spend in 2018 Tweet This!. TidyMarketer has launched a marketing campaign solution with a media plan builder, campaign calendar, automated reports and much more, for collaborating marketing teams and agencies.
The SaaS platform allows marketers to plan, coordinate, collaborate, and scale all campaign management from a single platform. It is designed to help marketers run successful campaigns from email marketing to social media, display advertising, PR, events and much more.
TidyMarketer’s automatic Media Plan Builder, loaded with KPI benchmarks and formulas, allows users to create and adapt campaign strategies, using budget allocation and known campaign performance to forecast campaign results. This could be online sales, mobile app installs, leads or more.
TidyMarketer features include
- Marketing Plans – allows teams to build comprehensive marketing plans, complete with clear visuals, including projected outcomes and media investments, ready to share with internal teams or external clients. Automated tools remove the need for manual reports, and this helps companies to streamline their work, reduce the risk of human error and ultimately scale operations.
- Campaign Calendar – drag and drop features and instant notifications, means teams can coordinate multiple campaigns in one central location.
- Task Manager – enables users to assign tasks to members and manage external contractors and agencies.
For $25/month, the social technology powering the SaaS platform lets marketers plan, coordinate and manage campaigns, all through one centralized, easy-to-use interface. It is designed to help marketers run successful campaigns from email marketing to social media, display advertising, PR, events and much more. TidyMarketer also offers an agency solution.
Disclosure: We’re using an affiliate link for TidyMarketer in this article