We touched base with an old client today who hasn’t worked with us in the last year. A year ago, many companies were utilizing our resources because we were ahead of the curve on search optimization strategies. Now, I believe we’re pushing our clients further down the road to rich content strategies and marketing automation. It winds up, we’re on the right track. According to Oracle Eloqua, technology, email marketing, speed and rich content are the driving forces behind the most impactful marketing strategies currently deployed online.
Email is considered to be the most important digital marketing activity and the need for speed and relevance are the greatest challenges, according to Oracle Eloqua’s report, Defining the Modern Marketer: From Real to Ideal. The report highlights several key areas on which marketing decision-makers need to focus – and a surprising lack of ego on the part of Modern Marketers themselves. Content-rich marketing tactics, such as white papers and webcasts, are essential for lead generation and lead nurturing. Additionally, Creative skills and knowledge of marketing technology are of equal importance in the modern marketplace.