The site is loading slow. I can’t tell you how many times I’ve received this message over the years when working with clients. Site speed is incredibly important… it can reduce bounces, keep visitors engaged, get your site ranked better in Google, and ultimately lead to more conversions. We love fast sites… it’s one of the first issues we attack with a client (and also why we host WordPress on Flywheel – that’s an affiliate link).
Getting a note that the site is slow is frustrating because it could be based on hundreds of issues… how much bandwidth your company has, how many people are using it, the background downloads that you’re doing, the browser you’re running, the browser add-ons are running, whether it’s a secure site, where your domains are hosted, where the site is hosted, how many other sites are loaded on the same host, how your server caches the site and if you’ve distributed static resources through a CDN to name a few.
It’s impossible to tell what the problem might be when our clients reach out to us and ask. So, we generally visit sites like Pingdom and run some speed tools and prove to them that everyone outside of them isn’t having problems. Of course, that’s when they come back and tell us that everyone they know is having problems, too… sigh.
And analyzing your page speed through Google Webmasters (Labs section) is a joke… it’s dependent upon people running a toolbar to report the speed. There’s really not too many places you can go to get a true answer. Or is there? Torbit Insight is a real user measurement tool that adds transparency to your website may not just provide the answer, but also solutions. It allows you to slice and dice both your visitors and your site to see a real picture of your site’s speed.
Torbit Insight makes available real user measurement metrics, allowing the marketer to monitor the actual webpage loading times for each and every visitor. The tool drills down the information to pin-point where exactly the webpage becomes slow, and why. The one-second resolution makes data available real time.
The tool provides for intuitive matrices such as the correlation between website loading speed and bounce rates or conversion rates, real time data reporting in live map view, a histogram of user load times with metrics such as median and top percentiles, comparison of performance across different browsers and geographies, and customized suggestions on how to better performance, all with 100 percent sampling. And if you’re running a WordPress site, you can get up and running quickly with their WordPress Plugin.
With this information, you can now identify whether that latest code deployment made your website a lot slower, whether the root cause is an overburdened server, or… just prove to your client that you’re doing your job and the site is working great.
It’s also fantastic to observe load times geographically, as well!
The price is right as well. The basic version of Torbit Insight, including 100 percent sampling for up to 1,000,000 monthly page views and 30 day data retention, comes completely free. If you’d like to drill down into the issues, view your best and worst visits, or even monitor conversions by load time, the tool requires an upgrade.
Companies like Google, Amazon and Apple, are developing strategies and foundations based on transformation and are succeeding because they're following a revolutionary blueprint for how they go to market. The same blueprint is available to you.