Enterprise corporations continue to unlock the potential of social media. Monitoring reputation, soliciting customer feedback, providing word-of-mouth marketing, promoting content and offers, educating and nurturing prospects and customers. Social media offers it all – acquisition, upsell, and retention.
The velocity of information and the logic utilized to delegate social strategies in the enterprise requires a platform to monitor, measure and execute social media strategies.
The Tracx solution analyzes and refines mass amounts of geographic, demographic and psychographic data from across the social web to deliver deep insights into customers, competitors, and influencers. It then makes those insights actionable through its contextually-driven Social Recommendation Engine, enabling smarter interactions that deliver meaningful business results.
Tracx breaks this down into three key components – insights, engagement, and measurement:
- Insights – enables businesses to find, target and leverage influencers. Insights allows businesses to locate their audience geographically, identifying hotspots and getting granular with hyper-local targeting. And of course, it enables both textual and visual listening and real-time analysis.
- Engagement – Discover and manage powerful content, collaborate across the organization, and schedule relevant and focused updates and articles.
- Measurement – Manage and optimize your social media campaigns, identify high-performing social channels, compare results to your competition, track your return on investment, and measure and manage internal key performance indicators.