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5 Travel Marketing Trends Your Brand Needs to Adopt

Celebrity Cruises launched a site in March of 2015 that resulted in a 12% increase in bookings from mobile/tablet devices in the first two weeks, a 3% increase in online revenue in and a 140% increase in online revenue. They accomplished this through the site’s improved itinerary content, powerful imagery and simplified booking process – tapping into digital trends with travelers.

To improve the mobile journey for its website, increase conversions and deliver a positive brand experience in line with the company’s modern luxury values, Celebrity Cruises worked with customer experience technology provider SDL and digital consultancy Building Blocks.

Global travel brands must satisfy the needs of passengers and guests both in person and online, in real-time and across multiple languages. This means ensuring a seamless, consistent experience across channels and interactions. To achieve this, marketers must adjust their strategies as customer behavior and preferences evolve, keeping these five digital travel trends in mind. Paige O’Neill, CMO, SDL

The global travel industry now faces a unique challenge of satisfying the needs of travelers both in person and online, in real-time and across multiple languages. To reach and surpass traveler demands, brands must develop a more agile approach by understanding the following 5 travel trends that are shaping the future of digital experience.

5 Travel Trends Shaping the Future of Digital Experience

  1. Social Amplification – Silent travelers are no longer speaking up and are voicing concerns online without saying a word. They’re using digital tools and no longer need human hand-holding
  2. Personalization Based on Preference – Overwhelmed travelers are overwhelmed by online choices. Sellers must deliver targeted, personalized information to travelers using data and curate a better CX
  3. Digital Experience Optimization – Visual is the new language of the digital era. Consumers value the opinion of others more than any marketing speak
  4. Mobile Disruption – Uber and AirBnB are examples of disruptors that have evolved into collaboration tools.
  5. Digital Self-Service – Today 39% of Millennials source their travel via metasearch rather than traditional online travel agencies (OTAs) or brand site navigation according to digital researchers. Travel brands must think beyond travel listings and factor in the need to communicate in a cultural context to deliver on global traveler expectations.

Travel Industry Trends

Douglas Karr

Douglas Karr is CMO of OpenINSIGHTS and the founder of the Martech Zone. Douglas has helped dozens of successful MarTech startups, has assisted in the due diligence of over $5 bil in Martech acquisitions and investments, and continues to assist companies in implementing and automating their sales and marketing strategies. Douglas is an internationally recognized digital transformation and MarTech expert and speaker. Douglas is also a published author of a Dummie's guide and a business leadership book.

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