Social Media & Influencer Marketing

Turn LinkedIn into a CRM with Diigo

With Yahoo! appearing to pull the plug on their most useful application, Delicious, I exported all my Delicious bookmarks and imported them into Diigo. Seriously Yahoo! Why not just sell Delicious?

Anyways… after I installed Diigo, I installed the Diigo extension for Chrome. This is when I was amazed… I can highlight sections of pages, bookmark pages, privately bookmark them and, most importantly, leave notes on a page… all from a handy button in the Chrome address bar. Wow!

I’ve had this idea for quite a while know, but finally got to put it to use today. I opened up LinkedIn to a profile (I picked Patric Welch of Noobie.com. I privately tagged Patric’s profile and included the tag linkedin.
Bookmark a LinkedIn profile with Diigo
NOTE: I did have to delete all the querystring crap that LinkedIn added in the URL.

I then wrote and saved a private note Diigo note on Patric’s LinkedIn page:
Add a Sticky Note to the LinkedIn profile with Diigo

Awesome… now anytime I return to Patric’s profile, I’ll be able to see the notes that I’ve written. As well, I can read any of my LinkedIn tags from directly within Diigo!


Look up the Notes and Profiles within Diigo

Of course, this is a pretty volatile way of handling your CRM data… LinkedIn could change its URL structure, Diigo could die, or any number of things in between could go wrong. However, this is a great hack while I try to actually find a CRM that’s this simple to utilize. It doesn’t have to just work with LinkedIn, either… you could do it with Twitter or Facebook, too!

Douglas Karr

Douglas Karr is CMO of OpenINSIGHTS and the founder of the Martech Zone. Douglas has helped dozens of successful MarTech startups, has assisted in the due diligence of over $5 bil in Martech acquisitions and investments, and continues to assist companies in implementing and automating their sales and marketing strategies. Douglas is an internationally recognized digital transformation and MarTech expert and speaker. Douglas is also a published author of a Dummie's guide and a business leadership book.

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