Imagine you were a struggling shop or restaurant but down the road was a busy Starbucks. How could you reach those folks in Starbucks? TweetTwo is a new service that monitors peoples’ check-ins on Twitter and posts a Tweet to them if they’re within reach of your establishment. Nick Carter, a Martech blog author, created the ingenious service.
Here’s a great video explaining the service:
Nick developed the service to first identify when a tweet was generated at a nearby location in addition to the foursquare check-in – a nice validation that the user is nearby. This is a great idea, providing a message at the time and place where it’s relevant. There are so many different applications for this.