I've read mixed reviews on Twitter Advertising. Not having used it myself, I thought it might be worth giving a shot. I'd like to attract some more folks to the Marketing Technology Twitter account and I wanted to see whether some ads would help. I guess I don't get to find out.
Hey @TwitterAds, I tried to spend money with you but you wouldn't let me
I carefully navigated the filtering options to narrow down my audience. I selected Marketing as a category, put some keywords from our categories to target, and even provided a couple dozen other user accounts to try to attract their followers as well.
When I completed the targeting, I was offered the opportunity to select one of my Tweets, or build my own. I chose to make my own. Again… I spent some considerable time crafting a message to test and a nice image for it.
And then I tried to publish the Twitter Card… notice the error:
Grrr…
No problem, I say to myself. I saw that there's a save button to save your campaign on the top right. So, I click save and… notice the error:
I have absolutely no idea what to do now. I can't save all of the work I did targeting the campaign and can't save all the work I did on the creative.
You are not alone! I do run Twitter ads, occasionally for myself, mostly for clients and it’s really, really buggy. I’ve been known to walk away in anger time after time. They really need to fix this if they are going to make money.