Integrating Twitter statistics in your Analytics package is a great idea. The rule I’ve got set up to find me or my blog is:
douglaskarr OR "douglas AND karr" OR "doug AND karr" OR martech.zone
It provides me with details of my communications on Twitter or of other folks communicating about me, including Total tweets, Replies, Links, Positive tone, Retweets, Questions, Negative tone, Senders, Receivers and Hash Tags mentioned.
Consider why machine learning and predictive analytics can provide top- and- bottom- line value to organizations like yours with the right tools, training, and processes for a range of objectives and use cases.