Twitter Brand Faux Pas

There’s this one guy on Twitter who unfollows and follows me on what seems like a weekly basis. I think he believes that I’ll suddenly follow him (since I haven’t the last 27 times he’s tried.). He must imagine that I’ve automated my account or that I’m a sheep that will click follow on anyone who follows me.

I didn’t follow him back the first time because I looked at his timeline and saw nothing of direct value to me. It’s not that he was saying anything bad or that he is pushing porn. I’m just not interested in the product he is hawking, he isn’t in my field, he doesn’t say anything I find remotely interesting, and he isn’t local – all criteria I use to decide whether I’ll follow someone or not. (You don’t have to meet all the criteria; just one.)

I don’t have the coveted big follow numbers, but so what? I don’t want big numbers just because it’s cool. Anyway, so far I’ve just ignored the guy. In the whole scheme of things it’s really just a small annoyance like that one mosquito that showed up at the barbeque. But that’s the thing – I’m starting to see this guy as nothing more than a mosquito.

In reality, he is damaging his brand with an individual that he seems so desperate to snare. While at first I saw him as a legitimate businessperson with a decent product that just didn’t interest me, now I see him as a predatory slime that I’ll never recommend to a soul.

Now that I’ve ranted, let me ask you a question, dear reader. If you’re committed to using Twitter as a brand-building tactic, what behaviors do you believe could be damaging to your brand?

Update: Before I had a chance to publish this post, the Twitter user in question must have seen my ranting Tweets about him. He blocked me. I’m merely amused.

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