The power of social media is the ability of your audience or community to echo your message to extend its reach. For marketers, the skillset they need to master is the ability to ensure they utilize messages that are remarkable. Recognizing that images significantly increase the chances of your message being shared means that your social media marketing efforts must incorporate imagery.
It’s one of the reasons why we also love our sponsors, Depositphotos. They have an enormous selection of affordable images that you can use to dress up your social media campaigns.
This infographic from LTU points out some of the interesting statistics associated with social media and images. If you want know more about Visual Brand Intelligence, download our whitepaper Brand Intelligence in the age of Imagery.
Today's digitally empowered customers create a challenge for organizations to sell, market and service them effectively. Expectations are higher than ever before, and customers openly share both positive and negative experiences with just a few clicks on review websites, app ratings and social media.