A/B Testing, Ecommerce and Retail, Marketing & Sales Videos, Mobile and Tablet Marketing

UserTesting: On-Demand Human Insights to Improve the Customer Experience

Modern marketing is all about the customer. In order to succeed in a customer-centric market, companies must focus on the experience; they must empathize with and listen to customer feedback to continually improve the experiences they create and deliver. Companies that embrace human insights and get qualitative feedback from their customers (and not just survey data) are able to better relate to and connect with their buyers and customers in more meaningful ways. Collecting human insights is like putting yourself in the shoes of your customers to learn, understand and evolve with their needs. With

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Content Marketing, Creative Management Platform, Digital Asset Management, Publishing

GRM Content Services Platform: Bringing Intelligence to Your Business Processes

Enterprise Content Management (ECM) platforms continue to advance their offerings, not just becoming document repositories, but actually providing intelligence for business processes. GRM’s Content Services Platform (CSP) is much more than a document management system. It’s a solution where shareable documents can be created and then business workflows can be optimized. GRM’s CSP allows a content management system (CMS) to integrate data analytics, machine learning, intelligent data capture, and DMS software to manage documents, version tracking, high-tech security features, intuitive business process management (BPM) and Workflow Management Software (WMS). That’s a lot of 3-letter acronyms! Features

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Artificial Intelligence, Customer Relationship Management, Marketing & Sales Videos, Sales Enablement

People.ai: Unlock the Power of Artificial Intelligence for Your Sales, Marketing, and Customer Success Teams

While artificial intelligence continues to raise alarms with many, I personally believe it will unleash incredible opportunities for sales and marketing teams. Today, much of a marketers time is spent implementing technology solutions, moving data, testing, and analyzing the results of their marketing initiatives in preparation for the next campaign. The promise of ai is that systems can learn from our actions, so technology can optimize itself, data can be moved more effectively, tests can be automatically implemented and results will modify the technology. AI doesn’t replace talent, it will enable our creativity, getting us

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Marketing & Sales Videos, Podcasting, Video Marketing

VoiceJungle: Fast, Affordable, Professional Voiceovers

This last week I was in a bit of a bind. I had to release a podcast but didn’t have the intro and outro with me. I did my best to record it myself, but having me on the intro and outro as well as the podcast didn’t sound professional. A quick search online and I found VoiceJungle, and I decided to give the service a try. The site had a ton of voices to browse through and a convenient interface where I could place the order directly. Placing the order was simple. I found

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Content Marketing, Marketing & Sales Videos, Video Marketing

Stock Video Footage, Animation and Effects Sites and Resources

B-roll, stock footage, news footage, music, background videos, transitions, charts, 3D charts, 3D videos, video infographic templates, sound effects, video effects, and even full video templates for your next video can be purchased online. As you’re looking to streamline your video development, these packages can really accelerate your video production and make your videos look far more professional in a fraction of the time. If you’re fairly tech savvy, you may even wish to dive into purchasing some footage. Some of the animations, for example, come with amazing instructions on how to edit the video,

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