Content Marketing

Where are the Single Serving Restaurants?

SteakSometimes I have billion-dollar ideas. Unfortunately (or luckily), I never have the money to invest in my billion-dollar ideas though. I hope someone takes me up on this one.

I’m overweight. It’s a combination of bad eating habits and a sedentary lifestyle. Both are my fault. And when I go out to eat, no matter where I go, serving sizes are HUGE. Even if I order a small veggie sub, it’s at least 2 servings. Did you know the average American serving at a restaurant is about 5 times a normal serving size? Ouch!

I don’t have to eat the entire plate of food, I know. You have to admit it’s nearly impossible to try to calculate how many servings are actually on the plate…. hmmm.

So here’s my idea! Someone should start a restaurant called “Single Servings”. Sure, we can dress up the name, perhaps “Une Assiette” where the plates are large and the servings are simply for one. I believe there’s a few reasons why a restaurant chain like this would succeed:

  1. Fat guys like me would have to go there for lunch just to show that we’re making an effort.
  2. Less food, same price! That’s a bigger profit per pound.
  3. Less food, cooks faster! That’s more tables sold per hour.
  4. If I didn’t go there for lunch, skinny people at work would pressure me into going so they show that they care. Like when they ask me if I want to go for a walk at lunch. 😉
  5. Companies that want employees to eat healthy would only order from a restaurant like this.

The tagline for Une Assiette would be easy, right? I like, “Avoid a Huge Assiette with Une Assiette!”. For anyone who actually takes this idea and runs with it, I would appreciate a lifetime meal pass.

Please include desserts.

Douglas Karr

Douglas Karr is CMO of OpenINSIGHTS and the founder of the Martech Zone. Douglas has helped dozens of successful MarTech startups, has assisted in the due diligence of over $5 bil in Martech acquisitions and investments, and continues to assist companies in implementing and automating their sales and marketing strategies. Douglas is an internationally recognized digital transformation and MarTech expert and speaker. Douglas is also a published author of a Dummie's guide and a business leadership book.

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