Harnessing the Power of Social Media – March 16th, Tampa

Off the heels of a successful trip to New Orleans to speak at Webtrend’s Engage 2010 conference, I’ve been invited by Jeremy Fairley to sit on a panel at the University of Tampa’s Center for Leadership.

I got to spend quite a bit of time with Jeremy when he was launching his blogging initiatives in Tampa and his program has been recognized nationally. He understands how to motivate his team, measure the results, and continues to refine his strategy. I’m looking forward to catching up!

The breakfast panel will be discussing Harnessing the Power of Social Media for Business. Here’s the information from the official site:

The topic of Social Media captured the attention of the business world in 2009. A multitude of seminars and online discussions answered the question: “What is Social Media?”

This panel discussion elevates the discussion to a higher level by bringing together Social Media experts who will address the next steps to answer the critical question: “How do I harness the power of Social Media for my business to succeed?” The discussion will open with a Tampa Bay organization’s Social Media success story, and be followed by a moderator-led discussion with the experts that will focus on critical success factors in Social Media use. Next, the floor will be open to questions from the seminar participants.

Attending this panel discussion will empower business leaders to capture the unique benefits of Social Media to leverage a firm’s presence in the marketplace. Among other topics, the panel will address: how and when to use social media effectively; how to integrate the use of multiple social media platforms; what social media can NOT accomplish; how much Social Media costs; how to measure success; how to use Social Media in a B2B environment and what the future holds for Social Media marketing.

If you’re a reader from the Tampa Bay or Bradenton area, I’ll be flying down a couple days early to spend time with my parents (in Bradenton). Please let me know immediately if you’d like to meet up – I’ve got to book the tickets soon!

What do you think?

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