Marketing InfographicsSocial Media & Influencer Marketing

Social Media – Unmeasurable Success?

This graphic focuses on new studies from eMarketer, HubSpot, and Social Media Today on putting a measurable ROI to social media efforts.

From the Pagemodo infographic, Unmeasurable Success: In the last few years, both small and large businesses have increasingly turned their marketing efforts toward social media, convinced that joining the social ranks will deliver a measurable monetary Return on Investment (ROI). In truth, the ROI of social media – unlike other marketing techniques – is measured by the impact it creates, instead of a monetary return. This year, marketers promise to deliver both. We find out if the era of a truly measurable ROI in social media is here.

I believe that ROI in social media can already be measured, but is accomplished in several tiers. There can be immediate conversions, indirect conversions from fans and followers of brands, in addition to conversions from the long-term influence and authority generated over time. It’s not easy to capture every dollar gained with a social media strategy, but you can track enough to show a positive return on the investment.
roi social media infographic

Douglas Karr

Douglas Karr is the founder of the Martech Zone and a recognized expert on digital transformation. Douglas has helped start several successful MarTech startups, has assisted in the due diligence of over $5 bil in Martech acquisitions and investments, and continues to launch his own platforms and services. He's a co-founder of Highbridge, a digital transformation consulting firm. Douglas is also a published author of a Dummie's guide and a business leadership book.

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One Comment

  1. Every business has different social media goals so it’s impossible to determine a one size fits all ROI measurement plan.  Some businesses are more concerned with engagement while others are concerned with conversion.  

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