Sometimes you have to get back to basics when you’re providing some information to a company. I’m assisting a company with their online marketing and they need to store documents for their clients to download. WordPress has a fairly robust Media Library function so you can upload a file once, and then search and insert the link into other content areas.
Here’s how to upload a PDF and insert it into your page or post.
The caveat to this is that, if you’re going to provide information to your prospects or customers in the form of downloads, be sure to have them register for the information first. One simple solution for this is embedding a registration form into the pages that delivers an auto-response email with the valid download link.