We just shared how LinkedIn was utilizing storytelling and user stories to increase it’s brand marketing efforts and up pops this infographic from Neil Patel – How to Get Fans Creating and Sharing Content for You. The infographic walks through both the benefits and the evidence of user-generated content (UGC) strategies.
Not only would user-generated content save you money, but it would also produce revenue for you. The more you get your fans engaged with your business, the more trust you will build, and the greater your reach will be. You’ll also see SEO benefits. To show you how you can engage your visitors so that they start creating and sharing content for you, Quicksprout has put together an infographic that explains the process.
Provide tools and educate your fans on how to write, share images and video with you and then your staff can focus on curation, fine-tuning the story, and producing the content that promotes your brand! While the process requires a revamping of your content marketing process, there’s ultimately a savings (and many surprises) to using your user’s content to getting the word out!
The average piece of content takes 20 hours to create and costs approximately $1,200 to produce. And yet, 60-70% of B2B content sits unused, collecting dust in the depths of your blog or resource center.