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Verge Integrates E-commerce and Digital Publishing

Our Ecommerce sponsor, Zmags, has released a new digital publishing viewer. Verge™ allows companies to convert their PDFs (and other content) into a viewer where they can overlay data, images, video, and even their e-commerce platform. The viewer can be deployed on desktop, mobile and tablet through a simple management platform.

This is quite an advancement in digital publishing, allowing companies to build interactive and engaging experiences where they can sell directly. In the past, a company could distribute its magazine or brochure but had to rely on the reader coming back to the online store to make the purchase. This new interface allows the company to add hotspots for purchase information and even allows them to package several products together.

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From the Zmags Verge product page

  • Content-rich pages and dynamic imagery can be intuitively explored, shared and with a quick tap or click moved into a shopping cart, all without requiring page reloads or refreshes.
  • Optimizes the user experience across all platforms to take full advantage of iPad HTML5 functionality, as well as smartphones, pcs or laptops; can even be placed right into your Facebook brand page.
  • Zmags exclusive Shop the Look functionality increases revenue by letting shoppers view all the items in any product grouping, and browse and purchase items individually or collectively.

And here’s the Verge product brochure – in the viewer. Be sure to click the top left button to view fullscreen!

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Douglas Karr

Douglas Karr is a fractional Chief Marketing Officer specializing in SaaS and AI companies, where he helps scale marketing operations, drive demand generation, and implement AI-powered strategies. He is the founder and publisher of Martech Zone, a leading publication in marketing technology, and a trusted advisor to startups and enterprises alike. With a track record spanning more than $5 billion in MarTech acquisitions and investments, Douglas has led go-to-market strategy, brand positioning, and digital transformation initiatives for companies ranging from early-stage startups to global tech leaders like Dell, GoDaddy, Salesforce, Oracle, and Adobe. A published author of Corporate Blogging for Dummies and contributor to The Better Business Book, Douglas is also a recognized speaker, curriculum developer, and Forbes contributor. A U.S. Navy veteran, he combines strategic leadership with hands-on execution to help organizations achieve measurable growth.

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