Content Marketing

Verizon: Please Stop the Madness

I received a text message from Verizon today:

Free VZW Msg. Verizon Wireless is now offering a FREE V CAST Video software upgrade. To upgrade and dramatically improve your VCAST Video user experience, go to Get It Now –> Get PIX & FLIX–> Get New PIX –> Get New App –> Entertainment –> V CAST –> FREE Upgrade. To opt-out of future msgs, reply with ‘X’.

razrv3m lgIf anyone is counting, that’s a 7 step process to upgrade the VCAST application.

The instructions sent were actually incorrect. I do not have a Get PIX & FLIX menu item in Get It Now. Verizon sent the wrong instructions to me even though my account accurately shows what phone I have.

Not only that – to follow the instructions, I would have to write them down or memorize them because I can’t navigate to the download without navigating away from the message. Replying with an ‘X’ was so much easier. Anyone think there’s an opportunity here for Verizon to improve their platform?

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Douglas Karr

Douglas Karr is a fractional Chief Marketing Officer specializing in SaaS and AI companies, where he helps scale marketing operations, drive demand generation, and implement AI-powered strategies. He is the founder and publisher of Martech Zone, a leading publication in marketing technology, and a trusted advisor to startups and enterprises alike. With a track record spanning more than $5 billion in MarTech acquisitions and investments, Douglas has led go-to-market strategy, brand positioning, and digital transformation initiatives for companies ranging from early-stage startups to global tech leaders like Dell, GoDaddy, Salesforce, Oracle, and Adobe. A published author of Corporate Blogging for Dummies and contributor to The Better Business Book, Douglas is also a recognized speaker, curriculum developer, and Forbes contributor. A U.S. Navy veteran, he combines strategic leadership with hands-on execution to help organizations achieve measurable growth.

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