Advertising Technology

Vibenomics Audio Out-Of-Home Advertising: Personalized, Location-Based Music and Messaging

Prime Car Wash CEO Brent Oakley had a problem. His premium car washes were a hit, but while his customers were waiting on their car, no one was engaging them on the new products and services they had to offer. He created a platform where he could record personalized, location-based messages and music to his customers.

And it worked.

When he began promoting windshield washer replacements via the in-store radio, he sold more wipers in one month than what he’d sold in the last five years. Brent knew he didn’t just have a solution for his customers, he had a platform the industry needed. So, he left the car wash business and launched Vibenomics.

Vibenomics is a location-based Audio Out-of-Home™ advertising and experience company that powers audio channels for retailers, giving brands the ability to talk to shoppers directly at the point of sale. With its powerful cloud-based technology, licensed background music library, data integration capabilities, full-service team of audio experience experts, and network of on-demand professional voice talent, the company provides the right revenue-enhancing vibe for over 150 advertisers in more than 6,000 locations across 49 states, reaching over 210 million people.

Vibenomics In Action

Retail outlets often pay for licensed music solutions, but Vibenmoics actually offers music and messaging solution that has a return on investment.

Vibenomics gives businesses access to a fully-licensed library of music and an easy-to-use app that allows them to submit and receive customized, professionally recorded announcements the same day you request them. Businesses don’t even have to worry about bandwidth or technical issues – the platform runs on Sprint-powered tablets. Just plug it in, and you’re up and running!

Vibenomics

Delivered through flexible plug-and-play, proprietary, IoT enabled media players, Vibenomics dynamically broadcasts hyper-targeted, on-demand audio advertisements and curated playlists within any combination of locations across its swiftly growing national footprint, unlocking a powerful new shopper marketing channel for reaching consumers during the critical final footsteps along the path to purchase. Through a first-of-its-kind partner program, retailers can receive a portion of revenue for all advertisements sold by Vibenomics that play within their locations, giving them the ability to monetize their private airwaves and transform a legacy expense into a new profit center.

With Vibenomics, businesses can drive business results:

  • Push products faster and increase the revenue potential for every customer.
  • Educate customers on new products and offers as they become available
  • Drive customers to your website for coupons and promotions.

Not only can businesses publish their own messaging, but they can also open their network to third-party advertisers! Check out their solutions to learn more about they can help your industry.

Listen to our Interview with Brent Request a Vibenomics Demo

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Douglas Karr

Douglas Karr is a fractional Chief Marketing Officer specializing in SaaS and AI companies, where he helps scale marketing operations, drive demand generation, and implement AI-powered strategies. He is the founder and publisher of Martech Zone, a leading publication in marketing technology, and a trusted advisor to startups and enterprises alike. With a track record spanning more than $5 billion in MarTech acquisitions and investments, Douglas has led go-to-market strategy, brand positioning, and digital transformation initiatives for companies ranging from early-stage startups to global tech leaders like Dell, GoDaddy, Salesforce, Oracle, and Adobe. A published author of Corporate Blogging for Dummies and contributor to The Better Business Book, Douglas is also a recognized speaker, curriculum developer, and Forbes contributor. A U.S. Navy veteran, he combines strategic leadership with hands-on execution to help organizations achieve measurable growth.

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